Product + Systems Designer focused on reducing friction, improving flows, and driving conversion.
Product + Systems Designer focused on reducing friction, improving flows, and driving conversion.
I design end-to-end product experiences that simplify complex systems and help users take action with confidence.
Measured Product Impact
Measured Product Impact
41%
Increase in Merchant Verification Completion
80%
Reduction in Operational Touchpoints
$5M+
Enterprise Revenue Impact
18%
Increase in Platform Engagement
Selected Work
Selected Work
Each project reflects structured thinking, scalable system design, and measurable product impact—where UX, data, and operational logic intersect.
Increased merchant verification completion by 41% across a global marketplace platform
Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.
Global Marketplace
Onboarding
Identity Verification
View Case Study
Increased merchant verification completion by 41% across a global marketplace platform
Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.
Global Marketplace
Onboarding
Identity Verification
Read Case Study
Increased merchant verification completion by 41% across a global marketplace platform
Redesigned merchant onboarding and enforcement workflows to eliminate friction, clarify system logic, and accelerate activation at scale.
Global Marketplace
Onboarding
Identity Verification
View Case Study
Reduced visual density by 20% and increased engagement by 18% across a financial platform
Unified brand identity, UX architecture, and workflow automation to transform a boutique advisory into a scalable digital system.
UX
Automation
Scalable system
View Case Study
Reduced visual density by 20% and increased engagement by 18% across a financial platform
Unified brand identity, UX architecture, and workflow automation to transform a boutique advisory into a scalable digital system.
UX
Automation
Scalable system
Read Case Study
Reduced visual density by 20% and increased engagement by 18% across a financial platform
Unified brand identity, UX architecture, and workflow automation to transform a boutique advisory into a scalable digital system.
UX
Automation
Scalable system
View Case Study
Reduced customer support tickets by 40% through onboarding and system redesign
Improved activation clarity and system consistency across connected security products.
Operational Product Thinking
System Building
Brand Identity
View Case Study
Reduced customer support tickets by 40% through onboarding and system redesign
Improved activation clarity and system consistency across connected security products.
Operational Product Thinking
System Building
Brand Identity
Read Case Study
Reduced customer support tickets by 40% through onboarding and system redesign
Improved activation clarity and system consistency across connected security products.
Operational Product Thinking
System Building
Brand Identity
View Case Study
Improved accessibility and clarity across a high-visibility civic economic development platform
Restructured public-facing information architecture to strengthen transparency and stakeholder trust.
Operational Product Thinking
System Building
Brand Identity
View Case Study
Improved accessibility and clarity across a high-visibility civic economic development platform
Restructured public-facing information architecture to strengthen transparency and stakeholder trust.
Operational Product Thinking
System Building
Brand Identity
Read Case Study
Improved accessibility and clarity across a high-visibility civic economic development platform
Restructured public-facing information architecture to strengthen transparency and stakeholder trust.
Operational Product Thinking
System Building
Brand Identity
View Case Study
Modernized governance workflows within a legacy member platform
Simplified complex member interactions to improve usability and institutional efficiency.
User Research
UX/UI Design
Systems Building
View Case Study
Improving accessibility and clarity across a public-facing civic platform serving thousands of residents.
Civic platforms require both clarity and accountability. I redesigned key user journeys to make community information more accessible and intuitive.
User Research
UX/UI Design
Systems Building
View Case Study
Modernized governance workflows within a legacy member platform
Simplified complex member interactions to improve usability and institutional efficiency.
User Research
UX/UI Design
Systems Building
Read Case Study
Modernized governance workflows within a legacy member platform
Simplified complex member interactions to improve usability and institutional efficiency.
User Research
UX/UI Design
Systems Building
View Case Study
Drove $5M+ in new business wins through strategic digital design systems
Built scalable creative frameworks that aligned global stakeholders and increased engagement across research initiatives.
User Research
UX/UI Design
Systems Building
View Case Study
Improving accessibility and clarity across a public-facing civic platform serving thousands of residents.
Civic platforms require both clarity and accountability. I redesigned key user journeys to make community information more accessible and intuitive.
User Research
UX/UI Design
Systems Building
View Case Study
Drove $5M+ in new business wins through strategic digital design systems
Built scalable creative frameworks that aligned global stakeholders and increased engagement across research initiatives.
User Research
UX/UI Design
Systems Building
Read Case Study
Drove $5M+ in new business wins through strategic digital design systems
Built scalable creative frameworks that aligned global stakeholders and increased engagement across research initiatives.
User Research
UX/UI Design
Systems Building
View Case Study
O'Nysha Thomas
Want to collaborate or strategize with me?
Let’s make something dope together.
Contact Me
Pure O'Nyx © 2026
O'Nysha Thomas
Want to collaborate or strategize with me?
Let’s make something dope together.
Contact Me
Pure O'Nyx © 2026
Goran Babarogic
Want to collaborate or strategize with me?
Let’s make something dope together.
Contact Me
Pure O'Nyx © 2026